Hi, I'm Lee Jaffe — your healthy-eating & weight-loss accountability partner.
For 19 years I've helped Capetonians eat well — for good — from my private practice. I'm a registered dietitian and a qualified chef, which means I don't just tell you what to eat; I help you with the how. And I stay in your corner every day, because that's the part that actually changes the outcome.
Nineteen years of one simple belief: the plan has to fit you.
I've spent nearly two decades in private practice here in Cape Town, sitting across from thousands of people who arrived feeling like they'd already failed. They hadn't. What had failed them was a string of rigid diets that ignored the most important variable — their real life.
Early on I noticed something that shaped everything I do now: there's a deep disconnect between what we eat and what's going on in the mind. We don't eat in a spreadsheet. We eat when we're tired, stressed, celebrating, rushed or bored. A plan that doesn't account for that is a plan that breaks the week after you start it.
So I stopped chasing perfection. I focus on progress, not perfection — small, sustainable changes you can actually keep, with no banned foods and no fads. Food is fuel, not a list of "good" and "bad". And the moment we let go of perfect, real, lasting change finally becomes possible.
Clinical dietitian and qualified chef
This is the part that makes my approach different. As a registered dietitian I own the science — the what to eat. As a qualified chef I own the kitchen — the how. Most plans nail one and ignore the other, which is exactly why they fall apart at dinnertime.
Your plan is clinically sound and genuinely cookable: real meals, realistic portions, quick recipes and shopping lists that survive a busy weeknight. And around all of it sits a Buddy System — me as your accountability partner, with daily real-time check-ins through the free app. The science tells us what works. The accountability is what makes it stick.
- The what — clinical nutrition
- The how — chef-built meals
- The glue — daily accountability
“A lifestyle and eating program will only work if the plan works for you.” — Lee Jaffe, Registered Dietitian & Chef
Properly qualified, fully registered
You're in safe, accredited hands. My training spans both the clinic and the kitchen, and I'm registered with South Africa's professional dietetics bodies.
Book an initial consultationOnline or in Sea Point — for individuals, couples & families
Wherever you are, you get the same personalised plan, the same app access and the same daily accountability. Choose what suits your life.
Online, anywhere
Video consultations wherever you are in South Africa — same plan, same app, same daily check-ins as in person.
In person in Sea Point
Face-to-face at my rooms at 7 Hanover Road, Sea Point — close, calm and convenient for Cape Town clients.
Individuals, couples & families
Whether it's just you, the two of you, or feeding the whole family well — every plan is built around real people and real routines.
Let's find out where to start — in 2 minutes, free.
Take the quick assessment for a personalised recommendation, or book a free 15-minute discovery call. No pressure, no obligation — just a sensible first step.